May 15, 2014 | By itadmin |
When it comes to running a successful roofing business, one of the most powerful tools you have is the kind of experience you provide for your customers and tracking those customers in a roofing software. And when it comes to customer experience, consistency is key. In fact, providing a consistent experience is so critical to creating long-lasting relationships with customers and generating high profit referrals being consistent is more important than being the best.
Here’s what I mean. Think about the businesses you frequent every day. When you go into Home Depot, you know what to expect, no matter which store you go to. You know there will be a section for lumber, a section for plumbing, and a special contractor’s desk where you can place large orders and get special contractor discounts. For lunch, you could order a Big Mac meal from any McDonald’s in the state and the meal you get, the time it took to get it, and your overall customer experience would be virtually identical. This is what it looks like to provide a consistent customer experience.
Look at virtually any highly successful service business and you will see a pattern of consistency. The businesses that continue to add new names to their list of satisfied references understand that today’s customers are doing their research before choosing the contractor that will get their business. They want to know what they are going to get for their hard-earned money. They want to feel confident that any company they hire is going to deliver on what they promise.