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May 2012 -

30 May

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MaxCon Construction Software Forecasts 2012 Upturn in Housing Starts

May 30, 2012 | By |

MaxCon is now forecasting a breakout upturn in housing starts reversing a four-year sideways
no-growth consolidation.

  • Based on our analysis we’re forecasting that housing starts will follow the May 2012 upside breakout in builder confidence as calculated by the NAHB.
  • The net forecast: In Q3 2012, housing starts will begin a strong upside trend, taking US housing starts to the 800,000 to 900,000 in the October-November target time frame.

Implications for Residential Contractors:

  • Prepare now for upturn with infrastructure investment (systems, marketing, software, etc)
  • Maintaining or increasing market share will go to those who prepare now so that resources are in place when growth spurt occurs in the 3-6 month target.

Details and Background:

The National Association of Home Builders [NAHB] publishes monthly its measure of builder confidence.  Based on a survey of builders nationwide, the Housing Market Index [HMI] tracks the ups and downs of how builders see the prospects in the coming months.  Using several survey questions, they’ve developed a formula to calculate the HMI; it can range from between 0 and 100.
Why is the Housing Market Index important to contractors?

  • Based on the analysis we’ve done at MaxCon Construction Management Software, we’ve found that this HMI index of builder confidence usually leads actual housing starts by three to six months.
  • It’s housing starts that we’re all interested in because it reflects the real status of the residential construction market.   The higher housing starts, the better business is overall.  We recognize that when housing starts drops, the remodel, refurbish, and repair business can get stronger; but overall the more residential new construction starts, the better it is for contractors of all types: home builders, roofers, decks and fencing, siding and other specialty construction companies.

What it means for contractor business investment and growth plans.

Simply put, if we can predict an upturn in the builder economy,  contractors can have greater confidence that investments in growth will have a real payoff.   For those contractors that can get organized for growth in the economy faster than competitors, you’ll have a leg up in building your market share.    We’re talking about investments in marketing, and construction company infrastructure such as SaaS CRM software.

Here’s our summary forecast chart based on the May 2012 HMI results.

roofing sales crm

29 May

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Maxcon is happy to announce the ability for members to upload EagleView Reports

May 29, 2012 | By |

MaxCon Software understands the importance of accurate and timely aerial roof measurements and want to make it an integral part of your business practices.  EagleView not only offers very accurate reports with extensive coverage, but also offer ongoing training for the use of this technology in your business.  As part of our membership benefits, MaxCon members will receive Gold Pricing and individual consultations with EagleView to determine the best processes for building your business using aerial roof measurements.  Please contact us at MaxCon to arrange for your special pricing and consultation.

09 May

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MaxCon Software and Aerialogics Establish Strategic Partnership

May 9, 2012 | By |

Integration of Roof Contracting Support Technologies, Combined with Discount Affiliate Marketing Program, Offers New Level of Estimating Efficiency for Roofing Contractors

Orlando, FL, (May 9, 2012) – Fortuna Logistics, developer of “MaxCon Construction Management Software,” (www.maxconsoftware.com), and Aerialogics, a premier provider of aerial measurement reporting services for roofing contractors, (www.aerialogics.com), announced today a strategic partnership that establishes compatibility between their respective technologies along with vast improvement in the economics is achieved for their mutual roofing contractor clients.  Technology compatibility will enable web-based, ‘point-and-click’ ordering of Aerialogics’ aerial measurement reports from the “MaxCon Pro” tool-set and utilize reported data across the software’s feature set.   The two companies will also offer vast improvement in the economics is achieved on aerial measurement reports and MaxCon Software licensing when contractors purchase the companion services from either Aerialogics or Fortuna Logistics.

“Our technology compatibility and affiliate pricing agreement with Aerialogics offers our mutual clients better estimating productivity, where speed and accuracy with an ‘on target’ quote is a real competitive advantage in the roofing industry,” said Joe Radcliff, CEO of Fortuna Logistics. “In the race to earn a new project, the combination of aerial measurements and MaxCon Pro  is an innovative harnessing of internet-based tools contractors can use to get more done in less time.”

Aerialogics’ aerial measurement reports are delivered in 24 hours from online order and are accurate to within 1-2% of actual roof dimensions.  Reports reduce estimating costs associated with making a site trip for measurements. “Compatibility with “MaxCon Sketch” further empowers contractors to produce finished estimates at a lower cost–we are pleased to partner with Fortuna Logistics to expand the boundaries of estimating efficiency,” said Sean Green, President/CEO of Aerialogics.

Aerialogics, an innovator in aerial measurement reporting for the roofing, insurance and solar industries, utilizes aerial images of building structures as the raw data for generating diagrammed roof measurement reports that reduce estimating costs and improve business results.  To learn more about Aerialogics and its services, visit www.aerialogics.com or call toll-free 877-623-7425.

Fortuna Logistics is an Orlando, FL-based software developer of the “MaxCon” line of web-based construction management software.  The MaxCon ‘Pro’ and ‘MaxCon Sketch’ suite of business management tools enables roofing contractors to go to an organized, paperless business, maximize resources, and energize staff with real-time access to all business data from internet-connected desktop and mobile devices.  For more information about Fortuna Logistics and Maxcon Construction Management Software, visit the company’s website at: www.maxconsoftware.com or call  toll-free 855-922-8546.